That sentence sounds almost ridiculous when I write it.
Of course a computer doesn’t look at my photograph the same way another person does.
But I think, somewhere along the way, I had unconsciously started treating Instagram as if it did.
I would create an image I absolutely loved—the lighting, the location, the expression, the clothes, the composition—and then watch it perform poorly.
Meanwhile, another photograph I considered much more ordinary would take off.
And I would wonder:
How can Instagram not see that this one is better?
The answer is surprisingly simple.
It can’t.
At least not in the way I mean when I call something beautiful.
Instagram’s AI can understand a tremendous amount about an image. Modern machine-learning systems can recognize subjects, similarities, visual characteristics and relationships between different kinds of content.
But recognizing what is in a photograph is very different from experiencing it.
The system doesn’t look at a mountain sunset and feel awe.
It doesn’t see tenderness in an expression.
It doesn’t understand why a photograph reminds someone of being twenty years old, falling in love, losing someone, going home, growing older or wanting desperately to be somewhere else.
It doesn’t admire an outfit.
It doesn’t appreciate the hours I spent getting an image exactly the way I wanted it.
It doesn’t experience beauty.
What it can do extraordinarily well is predict behavior.